CHOW TAI FOOK - russell street store

CHOW TAI FOOK - russell street store

design inspired by 'City of Lights'

Chow Tai Fook's new retail store in Russell Street, Causeway Bay (the World's most expensive retail location) is set among the highest-traffic shopping district in HK. Being in arguably the most prime retail area in all of Hong Kong, the vibrancy and energy infuses into the every corner of the district.

atelier C+ adopted the concept of “City of Lights” for the interior and façade design. Deliberate use of shadow and lighting echoes the dynamic lighting of the bustling city; the store is part of the city, and this connection accentuates the brand among other luxury brands in the area. With luxurious materials, shadow, textures, the store offers a unique shopping environment to the customer, and the experience is further enhanced by the latest audio and visual technology.

nature:

retail

clients:

chow tai fook jewellery company limited

location:

causeway bay, hong kong

area:

-

year of completion:

2020

周大福珠寶 - 銅鑼灣羅素街分店

周大福珠寶 - 銅鑼灣羅素街分店

以城市之光 ('City of Lights')為設計概念

周大福的新零售店位於銅鑼灣羅素街(世界上最昂貴的零售地段),為香港人流量最高的購物區之一, 作為全香港最優

店面和室內設計方面, atelier C + 採用了“城市之光”為設計概念, 設計師故意通過光與影以及燈光設計, 與繁華的城市動態作出呼應, 寓意這家珠寶店是城市的一部分,這種聯繫令其於鄰近的一眾品牌當中, 更為突出。珠寶店採用豪華的物料,光與影效果,特別的質感,為顧客提供了獨特的購物空間,並且引入最新的視聽技術, 進一步增強了整個購物體驗。

類別:

零售

客戶:

周大福珠寶金行有限公司

地點:

香港銅鑼灣

面積:

-

完成年份:

2020