"A VIRTUAL ISLAND" - FLOX metaverse event platform
year of completion
design inspired by " virtual island" - An imaginative space that creates engagement and interaction
FLOX is a new virtual events platform that launches in 2022 by a team of senior leaders from global marketing groups. Flox offers businesses and brands a three-dimensional metaverse experience to help create more human virtual and hybrid live events, complete with all the advantages expected from a digital environment. atelier C+ was appointed as the Metaverse Architect Designer for FLOX from concept to realization. The team is involved in the concept, master plan, and schematic design for commercial and cultural exchange applications.
The Island is inspired by "building a virtual island" which can engage a dialogue with the future and manifest a sense of unrestrained imagination. This island comes with a terrace to an infinite horizon, which the legends are some of the most spectacular on Earth. Apart from a space for business activities, we want to create a breathtaking place that also can promote cultural experiences, including live entertainment. It could be a mix of premier meeting space, art space, NFT gallery, music hall, and sales gallery to suit different kinds of events and activities. Designers make use of futuristic elements including curvaceous forms and organic shapes, to boast a futuristic vibe for the audience.
<The Promenade - enjoy the stunning view of the shore and the beach>
This island is a place where everyone celebrates beauty, creativity, and inspiration in the act of coming together. Apart from attending a dedicated event, visitors could wander along the promenade and beach. This promenade is a major pedestrian link along the shore of the virtual island and enables free pedestrian flow to and from the sandy beach.
<The Pier Lounge - a personalized reception to start the journey>
Reception is the first place of the journey on this island. People would arrive at the pier lounge after landing on the island. A futuristic reception greets all guests at sea level with multi areas to explore and interact. Designers make use of natural timber as a major architectural material to promote sustainable building. Long curved fin walls give visitors to have a view of the Ferris Wheel and open skies. The reception desk provides personalized check-in and e-business function.
<The Ferris Wheel - a networking hub with attraction elements>
Networking plays a big part in the platform. The designer would like to enhance the experience for every visitor. We thought networking and the casual business event could also be tourist attractions. Similar to the London Eye, people could soak up the sights of the Promenade and the island in a space capsule hub at the Observation Ferris Wheel.
<Main Stage - a spacious arena for broadcast and interactive experiences>
Broadcast activity is one of the major events on this virtual island. In Main Stage, it provides a spacious presentation area for any kind of broadcast and presentation activities. A layered, curved, and sophisticated backdrop has been created to immerse the guests. People could even enjoy the Universe view from the ceiling. The arena is seamlessly integrated with the latest broadcasting technologies that allow presentations and other interactive experiences.
<The Business Suites - a customizable space for formal meetings>
Every brand wants an ownable space to create meaningful interactions and conversations. In business suites, these spaces are adaptable, customizable and intuitive to use. People can create multiple screen interactions and trackable business activities, for example, polling.
<Outdoor Stage - an airy open space for live entertainment>
The virtual place is not just a place for convention activities, it is also a place for cultural activities and live entertainment performances. A light, airy and creative space is made for an alternative view of the island and a new perspective on content. It could create something cultural, entertaining, and live that pushes the boundaries of the normal.