CHOW TAI FOOK - russell street store
nature
retail
clients
chow tai fook jewellery company limited
location
causeway bay, hong kong
area
-
year of completion
2020
design inspired by 'City of Lights'
Chow Tai Fook's new retail store in Russell Street, Causeway Bay (the World's most expensive retail location) is set among the highest-traffic shopping district in HK. Being in arguably the most prime retail area in all of Hong Kong, the vibrancy and energy infuses into the every corner of the district.
atelier C+ adopted the concept of “City of Lights” for the interior and façade design. Deliberate use of shadow and lighting echoes the dynamic lighting of the bustling city; the store is part of the city, and this connection accentuates the brand among other luxury brands in the area. With luxurious materials, shadow, textures, the store offers a unique shopping environment to the customer, and the experience is further enhanced by the latest audio and visual technology.
